The Man Behind the Internet’s Favorite Outfits
HO CHI MINH CITY, Vietnam — Duy Tran has never been to the United States, but his dresses have. His clothes have been worn by young female celebrities like Bella Hadid, Olivia Rodrigo and Doja Cat, often going viral for blending so-called Y2K aesthetics with tight silhouettes and ultra-sheer fabrics.
But the man behind these popular outfits has remained largely invisible outside of Vietnam, where he lives.
Mr. Tran, who is from Long An province in southern Vietnam, started Fancì Club as an e-commerce label in 2018, after dropping out of fashion school. He was bored with his studies, he said.
The brand was conceived as an online secondhand clothing seller before it began upcycling some of its clothing into new creations. In 2021, Mr. Tran pushed the brand into its current iteration, releasing his first collection of original designs.