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“It inspires me when people reach out to me and say, ‘Wow I didn't know there were Asian artists making R&B music.’”
Trippie Redd is part rapper, part one-man emo band, and all parts rock star.
The rap king of Queens is coming home, and he's bringing chicken and waffles.
From vlogger and memelord to R&B chart-topper, Joji is entering the mainstream spotlight.
Satica says she hopes for that true moment of equity where Asian-Americans can create music that can stand on its own.
Niki was once another born-of-the-internet teenager putting out Youtube covers of love songs, fangirling over Taylor Swift, and dishing out girl-next-door realism from her Instagram.
The label provides not only the cultural support, but also the strategic and technical know-how to help emerging Asian artists cross over.