Meet the Young People Shaping the Future of Vietnamese Fashion

In 2010, Boule Nguyen, a 21-year-old Vietnamese-Canadian, dropped out of school, cashed in his savings, and embarked on a year-long road trip throughout Canada and the United States. Driving non-stop with a car full of Vietnamese clothing samples, he had a simple goal: to build a distribution business from scratch by going city to city, store to store.

A decade later, armed with years of experience winning the trust of brands, Nguyen is flipping the script with his latest, and most ambitious endeavor: There VND Then, a tri-level Saigon concept store centered on importing coveted international brands making their first-ever entrance to Vietnam. Opening in October in the heart of the city’s bustling District 1, There VND Then (the VND stands for Vietnam’s currency, the Vietnamese đồng) will also house an on-site ice cream parlor, barber shop, a rooftop bar and lounge.

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